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View Full Version : Adwords - Gambling Specific T&C's


admin
14th Jan 2009, 10:52 PM
Just for information, ahead of Google allowing affiliates to advertise on Adwords, these are the "extra" T&C's that Gambling affiliates have to agree to. These may change and be different when you sign up, but for now, here's how they read:



Your use of the Adwords Programme is subject at all times to your acceptance of and compliance with these Additional Terms and the Adwords terms and conditions, currently located at adwords.google.co.uk/select/tsandcsfinder (https://adwords.google.co.uk/select/tsandcsfinder), which are incorporated by reference (the "Advertising Gambling Terms and Conditions"). A defined term used in these Additional Terms which is not defined in these Additional Terms shall have the same meaning as set out in the Adwords terms and conditions. "Gambling Advertising" means any advertisements for gambling activities submitted to the AdWords Programme by you or on your behalf pursuant to these Advertising Gambling Terms and Conditions.
You further warrant, represent, and undertake that:
all Gambling Advertisements will comply with all applicable laws, regulations and any relevant codes of practice, including but not limited to the Gambling Act 2005, the CAP Code, and the Gambling Industry Code for Socially Responsible Advertising;
the Gambling Advertisements do not relate to any activities which constitute foreign gambling for the purposes of the Gambling Act 2005 section 331;
you do not require any licence or other permission for your advertised gambling activities pursuant to the Gambling Act 2005;
you will carry a prominent link to www.gambleaware.co.uk (http://www.gambleaware.co.uk/) and/or www.gamcare.org.uk (http://www.gamcare.org.uk/) on the first web page to which an end user is directed from a Gambling Advertisement, or you will otherwise display such link prominently on the Website(s) before an end user is able to gamble or required to enter any personal data; and
with respect to your gambling activities, you will not invite, encourage, nor permit under-eighteens to gamble (save to the extent permitted by UK legislation) and will maintain appropriate age verification systems and procedures, including:
warning potential end users that underage gambling is an offence;
requiring end users to affirm that they are of legal age;
regularly reviewing your age verification systems; and
ensuring that relevant staff are properly trained in the use of age verification systems.

If you subcontract the provision of your gambling activities and/or Gambling Advertisements in whole or in part to any third parties including but not limited to any agency or affiliate entities, or any of your associated companies ("Affiliates"), you are responsible for compliance with these Advertising Gambling Terms and Conditions by such Affiliates and for any acts or omissions of the Affiliates pursuant to these Advertising Gambling Terms and Conditions.
You must inform Google immediately if your status changes so that you require a licence or other permission to provide the Gambling Advertisements, or if you are the subject of any ruling by the Gambling Commission, the ASA, any other legal or regulatory authority, or any industry body, that may be relevant to the Gambling Advertisements.
You are currently only permitted to display Gambling Advertisements within England, Scotland and Wales. If you attempt to set your account to target other jurisdictions, without prejudice to any other remedies which we may have, we may terminate your account immediately.
Customer shall indemnify and defend Google, its agents, affiliates, directors, officers, employees and Partners ("Google Indemnified Persons") from and against any claims, losses, liabilities, expenses, damages and settlement amounts (including legal fees and costs) incurred by any Google Indemnified Person(s) arising out of Customer's or any Affiliate's breach of these Advertising Gambling Terms and Conditions.
Unless otherwise indicated by Google, Gambling Advertisements will not appear on Partner Properties.
No binding agreement is entered into until such time as Google notifies you that your application has been accepted. Google reserves the right to terminate the Gambling Advertisements at any time in accordance with its rights set out in the Adwords terms and conditions, or if it otherwise decides to no longer include gambling advertisements as part of the Adwords Programme