Adwords - Top Gambling Terms Bid Prices!!

[Simmo!]

Hey guys

I have my Adwords account all set up and ready to roll, so I was taking a look at the costs. Thought you might be interested in some of these. These are the prices that Google states are the "Minimum Bid Prices" to get your ad on the first page of search for the given term. I've only looked at a selection so far, and here's what I found for the most competitive phrases:

Sit down:

Online Casinos - £29.00
UK Online Casinos - £17.00
UK online casino - £15.00
Online Casino UK - £15.00
Compare Casino - £14.00
Blackjack - £13.00
Play Online Casino - £12.00
Online Slots - £12.00
Online Casino - £11.00
Casion (misspelling) - £10.00
Casino UK - £9.00
UK Casino - £9.00
Casino Gambling Site - £5.50

Obviously these terms are ones the operators are competing on, but still! At the moment there are a lot of cheap longtail terms, but that's about to change when we all pile on in there :D

More Adwords info available in the Business forum (http://www.affiliatebusinessforum.com/forumdisplay.php?f=3).

Cheers,

Simmo!

[Simmo!]

Was thinking a bit more about this and it occurs to me that a lot of operators bid high not so much because £29 represents a good return in investment (ROI), but in terms of branding, it puts them right up there. Probably not something a lot of affiliates would necessarily benefit from unless they had built strong & sticky brand names I'd guess.

[bonustreak]

I will have to sit down with you in London and pick that brain of yours:D

[Simmo!]

Just for the sake of protecting what little integrity I already have, when people come back to this thread one day, I'd just like to put it on record that that everything I eluded to in the 2 posts above was b*ll*cks and was written before I grasped the concept of "Quality Score". D'oh!

I'll expand in the Marketing forum in days to come.

[Spearmaster]

In other words, what I told you went in one ear and out the other ;)

I'll wait for Simmo to explain his Eureka! moment and then I'll chip in.

[bonustreak]

Interesting:cool:

[Simmo!]

In other words, what I told you went in one ear and out the other ;)

I'll wait for Simmo to explain his Eureka! moment and then I'll chip in.

I'm having lots of Eureka moments with Adwords this week. I'm adding a series of articles to the Marketing forum (http://www.affiliatebusinessforum.com/forumdisplay.php?f=3) as I go along. The latest one is on conversion tracking - I wrote a script you can use to redirect people to casinos and insert tracking in.